Karen M. Benedetti recently joined The Savings Bank, based in Wakefield, Massachusetts, as vice president of marketing.
Benedetti brings more than 30 years of marketing leadership experience from financial institutions in New England and the Mid-Atlantic, including multi-national banks, regional banks, community banks and credit unions. Her background includes brand messaging, managing digital marketing and social media, leveraging strategic sponsorships, marketing new product lines, and serving as an organization spokesperson and liaison to the community.
She had previously worked in marketing roles for Penn Community Bank, Optima Bank & Trust, and Service Credit Union, according to her LinkedIn profile.
In her new role, Benedetti will oversee all marketing activities at The Savings Bank. She will plan and direct corporate branding and marketing strategy, digital and traditional marketing, CRM, sponsorships, communications and public relations.
Benedetti received a BA in economics from the State University of New York College at Cortland and an MBA in finance and information systems from Pace University.
Active in professional and community organizations over the years, Benedetti is a member of the New England Financial Marketing Association. She is past chair of America’s Credit Union Museum National Marketing Committee, and former board secretary of the New Hampshire Military Assistance Foundation and Seacoast Salutes Organization. She currently serves on the board of directors of the Great Bay Figure Skating Club.
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