Bellwether Community CU, based in Manchester, N.H., welcomes Lori Holmes as its new vice president of marketing. Holmes will plan and direct all credit union's marketing initiatives including brand, acquisition and retention, digital, public relations and communications.
Prior to her position at Bellwether, Holmes spent 12 years at Service Credit Union, recently holding position of assistant vice president of marketing and communications. She is a former editor and reporter with 20 years in journalism.
"We are pleased to add Lori to our leadership team. She brings strong communication skills, in-depth knowledge of the financial services market and a strong passion for serving credit union members," said Jeff Benson, chief operating officer at Bellwether. "Lori brings a unique combination of creative, digital and analytic knowledge which will have an immediate positive impact on how Bellwether communicates with and serves our members and communities going forward."
Holmes received a BA in English/Journalism at the University of New Hampshire and Masters in Marketing from Southern New Hampshire University. She has volunteered for several youth sports organizations and N.H. Make A Wish Foundation. She is the president of the Seacoast Tennis Club, running tournaments to benefit Colon Cancer research.
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