Done Through Bank's LifeDesign Community Dividend Program
May 19, 2020
Banks across New England are actively supporting efforts related to the COVID-19 pandemic. A pressing need has been personal protection equipment for frontline healthcare workers.
MassLive.com reports the KN95 masks were donated to UMass Memorial Medical Center in Worcester, Saint Vincent Hospital in Worcester, Heywood Hospital in Gardner, Central Care Nurses Association, and UMass Memorial HealthAlliance-Clinton Hospital with locations in Fitchburg, Leominster, and Clinton.
The masks cost an estimated $14,000 and were paid for from the Fidelity Bank’s LifeDesign Community Dividend. Fidelity has given more than $2 million since the dividend program was created in 2013, including more than $330,000 to organizations in Central Massachusetts.
The bank has done more than mask the healthcare workers. It has also paid for meals.
“Healthcare workers are heroes who are putting their lives at risk daily to get us through this crisis,” said Fidelity Bank chairman and CEO Edward F. Manzi Jr., above left in photo. “Donating masks to keep them safe and providing free lunches are just two ways we can live up to our Caring LifeDesign promise to provide support to our community, clients, and colleagues.”
Fidelity’s LifeDesign promise is shown in several employee initiatives including the LifeDesign Employee Emergency Payroll Advance, the LifeDesign University program that helps employees from multiple departments develop the skills necessary to advance their careers, and the annual All Hearts awards and weekly High Fives given out to recognize employees who personify the bank’s values. In 2020, the bank started a new program that gives each employee an extra paid day off to celebrate their birthday.